A Complete, Professional System for Offering Virtual Color Analysis

The Virtual Color Toolkit

Serve clients anywhere with a beautifully designed, customizable process—without building your client materials, training, and presentation tools from scratch.

The Virtual Color Toolkit gives personal stylists and color professionals the tools and guidance to confidently prepare, conduct, present, and promote virtual color consultations.

One-time purchase • Lifetime access • Fully customizable • Use with unlimited clients

Purchased by 100+ Color Analysts & Image Professionals Worldwide

Created by Carla Mathis, AICI CIM, and Erin Mathis, AICI CIC, drawing from decades of color expertise and the principles of The Triumph of Individual Style.

Create a Professional Virtual Color Experience—Without Starting From Scratch

Easily guide your clients through discovering and applying their best colors with a beautiful, professional process.

The Virtual Color Toolkit can support online or in-person consultations and gives you built-in guidance, visuals, client materials, and training. Customize the process to fit your expertise, preferred color system, and the services you want to offer.

Created using the proven methods of Certified Image Master Carla Mathis and Virtual Style Coach Erin Mathis, the Toolkit gives you a clear path for leading clients through meaningful color discovery.

Three Ways to Build Your Client’s Color Experience

ESSENTIAL COLOR GUIDANCE

Help clients understand contrast, neutrals, inherent colors, power colors, and how to apply them.

CUSTOM DIGITAL PALETTE

Design and present a personalized digital palette using the PowerPoint color dropper or the Digital Essential Master Color System.

CUSTOM FABRIC PALETTE

Provide clients with a physical palette they can carry when shopping and use in their wardrobe.

Make the Virtual Color Toolkit Your Own

Customize the Toolkit to reflect your brand, your expertise, and the way you prefer to serve your clients.

  • Add your logo and branding

  • Start your clients at any of the 3 levels and/or customize the capsules to your service preferences

  • Built in upgrade pages at the end of each level allow you to introduce the next level of service as an option.

  • Want to change the colors, text, or rearrange the layout or sequence? No problem, you can do that!

  • Add or revise the content according to your consultation preferences and approach

  • Easily deliver a customized and branded PDF your client can keep, refer to or print as desired.

  • Customize the “Capture My Colors” client selfie guide for taking and sending photos with color accuracy.

Everything You Need to Prepare, Present and Promote Your Service

CLIENT MATERIALS

• Customizable 70+ page Color Guide with three service levels and seven mix-and-match modules

• Virtual consultation intake

• Capture Your Colors Photo Guide

TRAINING

• Step-by-step video training for using the tools included in your package

• Training in screen and photo optimization, palette creation and client delivery

EXPERT GUIDANCE

• Case Study: A real virtual color client consultation from start to finish.

• On-demand videos with expert guidance and demonstrations by Erin and Carla

MARKETING SUPPORT

Done-for-you Promo Pack with posts, emails, images and service descriptions